There are as many definitions of what a product is as there are points of reference. However, for our product development process we have taken the broadest possible meaning of a product.

A product is any goods or services offered for sale by a business. From air travel to an ice cream, from a lorry to a pencil. They are all products.

We have one day on-site training courses available to explain how to apply our product development process manuals to your business.